Amiibos are a great idea. In fact, it's one of Nintendo's best ideas since N64 when they decided to make their own branded fighting game. I love the idea of buying toys that become animated when you integrate them with video games. And they can definitely be very helpful too, especially in competitive games like Super Smash Bros. The idea is solid, and so is what it's done so far. However, I always felt the distribution, or rather the execution of said distribution, has been one of the worst I've seen. And it's usually not a fault on Nintendo's part. Hell, some unfortunate events happened in between that influenced the practice of what I'm about to describe. But rather, the retailers, horribly handled these.
Scalpers are ALL over Amiibos. The second an Amiibo gets announced? Scalpers trounce all over it. I mean, just ask Target. How did they get 1 million views on their site so fast? They wont tell you that it's because they are one of the worst retailers to handle Amiibo sales, I'll tell you that much! You could say it's not so much retailers as it is the society of people today, and you may have a point, but if that's the case, I still feel both parties are at fault. Either way you slice it, people should not be making more profit selling Amiibos on eBay and Amazon than Nintendo is selling Amiibos in retailers, that's just my honest opinion.